How should you post content online for you and your business? Content 101 – Deep dive into content for online platforms Dynamics, dimensions, and placement of content on digital platforms This is Part 2 of our 4 part learning path on Digital Marketing. #DigitalMarketing #DigitalContent #TheLifeOfDeejahn
What is content?
“In media, publishing and art, content is the information and experience(s) directed towards an end-user or audience. Content is “something that is to be expressed through some medium, as speech, writing or any of various arts”. Content can be delivered via many different media including the internet, television, and audio CDs, books, magazines, live events, such as conferences and stage performances.”
Traditional content can include:
•TV •Magazines •Posters •Billboards •Radio •Newspapers •Books •Art But… What does content look like in a digital world? What does content look like in the social world?
Content is no longer about a one-way conversation
Content is not a hard sell
Content is not about you
- Customer context dictates content
- Put customer context and value-added content first
- Feed content
- Don’t interrupt, engage